My creative journey
Design brought me here. Curiosity led me to code.
I’m Shyine, pronounced shy·in·e, a product designer and creative developer in the Greater Toronto Area, with 5+ years in product and UX/UI design and 10+ years in graphic design.
My work connects user journeys, visual design and front-end development. I enjoy turning complex ideas into clear, usable experiences, and I pay attention to accessibility, consistency and the details that help people move through a product with confidence.
- Years in product & UX/UI
- 5+
- Years in graphic design
- 10+
- Client brands designed for
- 12+
- OCAD University
- B.DES
- Software Eng., BrainStation
- DIP.
- Based in Toronto
- GTA

From graphic design to product to code
2015 – 2019
Type, layout, colour
A Bachelor of Design in Graphic Design at OCAD University, then a decade of visual work: campaigns, collateral, social content, program branding and photography.
2019 – 2024
From pictures to products
Product and UX/UI work grew out of the graphic work: Bloom in 2019, SODI in 2020, Healthper’s website and Pawships in 2021, then two years on EAMA’s field-service app. Working beside developers made me curious, and I started building applications in 2019.
2025 – 2026
Learning to ship it
A Software Engineering Diploma at BrainStation turned that curiosity into practice: React, Node and APIs, and sprint projects with cross-functional teams.
Now
One loop
At Healthper I design across product, brand and campaigns, and build the design system in React that holds them together.
Why the combination matters
Design with intention. Build with imagination.
Less lost in handoff
I design in tokens and components that map straight to code. Healthper’s tokens map one-to-one to Atlassian’s.
Feasibility, early
Prototypes with real logic surface hard questions before a sprint is committed, like Keel’s calculations and Anchorline’s calculator.
Craft that survives the build
Graphic-design training keeps typography, spacing and colour intact from the first sketch to production code.
Skills & tools
Product & UX
- Product design
- UX/UI design
- Design systems & governance
- Design tokens
- Usability testing
- Accessibility (WCAG 2.1 AA)
- Prototyping
- User flows & journeys
Visual, motion & brand
- Visual design
- Brand identity
- Typography & layout
- Motion graphics
- Video production
- Data visualisation
- Executive decks
- Photography
Front-end
- React
- TypeScript
- JavaScript
- HTML & CSS
- SCSS
- REST APIs
- Node & Express
- Git & GitHub
Strategy
- Content design & UX writing
- Digital marketing & SEO
- Stakeholder workshops
- Agile delivery
- Design
- Figma · FigJam · Photoshop · Illustrator · InDesign · Adobe XD · Sketch · Canva · PowerPoint
- Video & motion
- After Effects · Premiere Pro · Audition · CapCut
- Build
- VS Code · Vite · Webflow · Framer · Lottie · Rive
- Work
- Jira · Slack · Miro · Google Analytics 4 · Google Tag Manager · Hotjar
- AI, credited where used
- Claude · ChatGPT · Figma AI · Adobe Firefly · Midjourney · Cursor
Experience & education
–
Product DesignerHealthper USA, Inc.
Lead design and development of Healthper’s company-wide design system, plus presentations, campaigns and video across product and marketing.
- Lead @healthper/design-system: a versioned React/TypeScript component library, original icon set and documentation site, with WCAG 2.1 AA light, dark and auto modes and reduced-motion support.
- Own its governance: ownership model, semantic-versioning releases (v2.0, v2.1) with full changelogs, and a documented contribution workflow.
- Turn Figma prototypes into component-based React UIs with Agile engineering teams, cutting design-to-development handoff time by 25%; WCAG 2.1 audits raised Lighthouse Accessibility from 78 to 95+.
- Design enterprise sales, data-governance and infographic presentation templates, lead multi-client presentations, and create social graphics and short-form video.
–
Brand & Content Designer / UI EngineerFreelance (self-employed)
Multi-client branding, campaigns and front-end builds, including CTR Inc.’s Spark Catalyst platform.
- Spark Catalyst: brand identity, Mailchimp email campaigns and blog integration, delivered with reusable Figma component systems.
- Design and build responsive websites and interactive publications end to end, from Figma prototypes to HTML, CSS and JavaScript, optimised for WCAG 2.1 and performance.
–
Software Engineering DiplomaBrainStation
HTML5, CSS3, JavaScript, React, Node, REST APIs, Git and GitHub, with industry and cross-functional sprints.
- TD Financial Health: industry sprint building a responsive financial wellness platform associated with TD.
- Eventure (Dec 2025 – Jan 2026): React event management app on a Node/Express API.
- Cartogra (Oct 2025): visual-first travel inspiration web app.
- AIgis: fraud analytics dashboard, 4-day cross-collaboration sprint.
EducationCase study: BrainStation →–
UI/UX Designer & Senior Graphic DesignerEAMA Inc. (plumbing, electrical & HVAC services)
Owned UX/UI and end-to-end research for EAMA’s field-service SaaS platform, plus marketing creative and video.
- Recruited and interviewed technicians, property managers and clients; ran scenario-based usability testing, remote and in-person.
- Built a Figma design system and component library that reduced design-to-code inconsistencies by 30%, and mentored junior designers.
- Presented concepts and pitch decks to executives; filmed, edited and mixed (Adobe Audition) employee-story and social videos.
–
UI/UX Designer & Brand DesignerHealthper USA, Inc.
Revamped Healthper’s website and led social media and email campaigns, driving gains in traffic, engagement and subscribers.
- Program branding and collateral for HealthyTrim and Healthy Lungs.
–
Graphic DesignerSpark Growth Digital Marketing Agency
Produced 400+ social graphics and videos (campaign videos, animated data visualisations and carousels) across the agency’s own brand and 12+ client accounts.
Role–
UX/UI Consultant & Graphic DesignerSODI
UI screens and graphics for a COVID-19 social-distancing app with proximity alerts.
Contract–
Bachelor of Design, Graphic DesignOCAD University
Typography, layout, colour and visual storytelling: the foundation under everything since.
Education
Certifications
- Introduction to Web Development · UC Davis (Coursera)
- Accessible Web Development · Coursera, Aug 2023
- Front End Development with ReactJS · Coursera, Feb 2023
- Get Started with Figma · Coursera, Feb 2023
- LinkedIn Learning · 10 courses, including Agile, UX & AI and Digital Marketing
Ice breakers
Coffee or tea?
A good cup of coffee to kickstart creativity.
Favourite design tool
Figma. I can’t live without it.
Dream project
Something that combines AI with user experience design.
Hidden talent
Picking up new design software quickly.
Fun fact #1
Adaptable like clay
My experience spans administration, telecommunications, marketing coordination, graphic design and UX/UI. That range taught me to adapt, and to keep improving in any role.
Fun fact #2
Balancing calm and coffee
Meditation and yoga keep me calm and focused. University taught me to meet deadlines, and I like finishing ahead of time so the team stays stress-free. Outside work I share ideas on design, beauty and personal growth through Shine Exclusively and Shine Eleganza.